Business transformation in the digital era has developed and changed quite rapidly. If you have a business, then of course you have to think about an online marketing strategy to market your products in order to continue to compete in the competitive business world. There are various marketing strategies, but the main thing is that you have to determine what goals you want to achieve. In determining the company’s goals, there are three aspects that must be considered, namely setting realistic goals, adapting to changes and new technologies, and staying up to date. But first you have to determine what goals your company wants to achieve, whether you want to sell more products, sell premium services, or sell more products/variants offered.

First of all you have to make a business plan, in which there are many things to prepare. If you want to do an online business strategy – which is highly recommended, then a few things that need to be prepared are a website, social media, email marketing, and Google My Business if you want to market your products online without a website. But the website itself can be analogous to the ‘home’ for your business.

To improve search rankings in Google search, of course the easiest and free way is through organic search, or manual search on the most popular search engine today, Google. Here we will discuss the most important thing in Google organic search, namely “keywords”. keywords have a fairly important role in the dissemination of your business information. If your products and business on the website contain the keywords that customers are looking for the most, then it is not impossible that your business will rise to the first suggestion page/site on the Google search page.

So basically a website must contain as many important keywords as possible that are most relevant to the products you offer and are most sought after by customers. There are two techniques for optimizing website keyword searches by Google, namely Search Engine Optimization (SEO), and Search Engine Marketing (SEM). In this article we will talk about SEO, and here are 10 free SEO tools for keyword search and optimization for your website.

Google Search Console – This platform is one of the free tools from Google. Basically, this tool is used for analysis, such as viewing, monitoring and managing website performance, indexation, traffic, backlinks, and keyword troubleshooting related to Google searches. The main feature of Google Search Console is that it measures the performance of the keywords you use on your website. So you could say this feature is very important to evaluate and determine the next keywords to be used on the website for SEO optimization.

Google Keyword Planner – Google Keyword Planner can work best when you combine it with Google Ads. Basically, you can use this platform to find and analyze the right keywords to advertise on Google Ads. However, you can still use this platform as an SEO tool because it has access to complete keyword index data from Google itself. The insights from this platform are perfect for defining a business’ content marketing strategy. You’ll get keyword ideas related to your website and products, as well as keyword volume in Google searches.

Google Trends – This platform really helps you in doing keyword research, because it can compare several existing keywords with the latest articles that you have. In addition, Google Trends has graphs that contain data about the most searched and accessed keywords from around the world. Not only that, there is also a complete keyword index archive of previous years’ data that has been indexed by Google. You can filter by location, search history, and category. Interestingly, you can also use this platform to show research on the data you are currently using, the causes of interest, and where your website visitors are coming from.